In this Q&A for its Breaking Tradition series, Law.com catches up with Lucy Bassli, founder and principal of InnoLegal Services and former assistant general counsel at Microsoft. She tells why she went “irregular” out on her own, and why transparency and trust are important in alternative legal service provider relationships.

Cindy Speaker

CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.